Develop a Workable Marketing Plan

Create a one- to three-year marketing plan based on your business objectives and sales goals. I develop plans that emphasize execution and accountability, rather than complicated strategy, because they are more likely to succeed in the real world of the market.

Implement an Inspired Branding Strategy

Position your brand effectively against competitors, present your brand consistently in a compelling manner to all stakeholders, and assure your entire enterprise is in alignment with your brand values.

Take a Thought Leadership Role

Fortify your quality positioning in products and services with a point of view that tells the market what’s ahead, and how to get there. I’ll help you utilize blogs, email newsletters and updates, conferences and news media to get your POV out there.

Make a Social Media Commitment

Be there consistently on LinkedIn, Instagram, Houzz, your blog – even Facebook may have value to your customers and prospects.  I’ll work with you to develop content and stay on schedule.

Amp Your Web Presence with SEO

Keep your Web site fresh and relevant with new content and functionality.  Make it easy for new prospects to find you with regular search engine strategy tuning. I help you stay current with updates and new strategies.

Listen to the Voice of the Customer

Implement processes to gather regular input from your customers, so you get the unvarnished story on their perceptions of your brand, products, services and people.

Tool Up Your Business Development

Introduce new online CRM solutions like Salesforce.com, or make more effective use of your existing system.  I can help you set goals and reinforce a culture of accountability for building relationships with prospects and customers.

Market To and Through Your Channels

Your channel should be partners, not customers, but you need to market to them (and your employees) to reinforce their commitment to your brand.  Don’t leave it up to the channel to market your lines; provide tools and programs to make it easy for them, and consistent for your brand.

Leverage Trade Shows for Exponential Value

Bring objectives and strategy along to trade shows, conferences and expos. Establish contact goals, track post-show follow up and seek presentation opportunities in advance.

Establish Solid Media Relations

Develop relationships in the media and analyst communities to bank goodwill and deliver your story in a win-win mode. I’ll assist you in deciding what’s newsworthy to whom, and crafting your news releases, interviews and communications.

Utilize Change Management Processes

The best change managers are natural marketers, with their focus turned toward your team rather than the marketplace. I can help you demonstrate “what’s in it for me” to everyone personally affected by changes you’re making for the better.